--- title: "The Brands — Jacobs Counsel & Jacobs Legacy Counsel" description: "Two focused legal brands by attorney-founder Drew Jacobs. Jacobs Counsel for athletes, creators, founders, gaming, and AI. Jacobs Legacy Counsel for families and estate planning." lang: en json-ld: --- [Drew Jacobs](/)[Back to Home](/) The Brands # Focused legal brands for different kinds of clients. Drew Jacobs built separate brands because a sports, entertainment, gaming, or startup client has different needs and expectations than a family seeking estate planning or probate guidance. The separation lets each brand be clearer, more focused, and more useful to the people it serves. 01 Modern Law Firm ## Jacobs Counsel Jacobs Counsel is a modern law firm for athletes, creators, founders, sports and entertainment businesses, gaming companies, AI companies, startups, and entrepreneurs. It is built for clients who move fast, operate in complex markets, and need legal counsel that keeps up. Focus Areas - Sports, NIL, and athlete deals - Entertainment and creator agreements - Gaming, skill games, and regulatory strategy - Startups, AI companies, and business law - Contracts, commercial deals, and trademarks [Visit Jacobs Counsel](https://jacobscounsellaw.com) 02 Legacy & Estates ## Jacobs Legacy Counsel Jacobs Legacy Counsel is an estate planning and legacy-focused legal brand for families, parents, professionals, and business owners in New Jersey, New York, and Ohio. It is designed for people who want clarity, care, and a plan that actually protects the people they love. Focus Areas - Wills and revocable trusts - Estate planning for young families - Asset protection planning - Probate and estate administration - Legacy and succession planning [Visit Jacobs Legacy Counsel](https://jacobslegacycounsel.com) ## The same standard. Different client experience. Both brands run on the same standard of work — clarity, structure, leverage, and protection. The difference is the audience and the client experience built around it. The judgment behind them is the same. The client experience is not. This page is informational only and does not create an attorney-client relationship. Legal services are provided exclusively through Jacobs Counsel and Jacobs Legacy Counsel, subject to their respective engagement terms. Drew Jacobs Attorney-Founder · Legal Operator DrewJacobs.ai is the personal hub of attorney-founder Drew Jacobs — home of Jacobs Counsel and Jacobs Legacy Counsel. Informational only. No attorney-client relationship is formed by using this site. Drew - [DrewJacobs.ai](/) - [Why This Exists](/why) - [The Brands](/brands) - [Thinking](/thinking) - [Principles](/principles) - [Now](/now) - [Contact](/#contact) Firms - [Jacobs Counsel](https://jacobscounsellaw.com) - [Jacobs Legacy Counsel](https://jacobslegacycounsel.com) Elsewhere - [LinkedIn](https://www.linkedin.com/in/drew-jacobs-dj32/) - [Newsletter](https://jacobscounsel.beehiiv.com/) Disclaimer. DrewJacobs.ai is the personal website of Drew Jacobs and is provided for general informational and personal-brand purposes only. The content on this site is not legal advice and does not create an attorney-client relationship. Legal services are offered exclusively through Jacobs Counsel and Jacobs Legacy Counsel, subject to their respective engagement terms and the jurisdictions in which Drew Jacobs is licensed to practice (NY, NJ, OH). Do not act or refrain from acting based on information here without seeking advice from a licensed attorney in your jurisdiction. Prior results do not guarantee a similar outcome. © 2026 Drew Jacobs. All rights reserved. Built with agents, not employees.