---
title: "Now — Drew Jacobs"
description: "What Drew Jacobs is currently focused on across Jacobs Counsel, Jacobs Legacy Counsel, writing, and internal legal systems."
lang: en
json-ld:
---

[Drew Jacobs](/)[Back to Home](/)

Now

# What I am focused on right now.

This is a living snapshot of my work — the brands I am building, the systems I am improving, the ideas I am exploring, and the questions I am currently thinking about. Updated as the work changes.

Current Focus

-   Building Jacobs Legacy Counsel as a focused estate planning brand for families, professionals, and business owners.
-   Growing Jacobs Counsel across sports, entertainment, gaming, AI, startups, and business law.
-   Developing better intake, education, and workflow systems that work across both firms.
-   Writing about law, AI, gaming, sports, startups, and legacy planning — and how they connect.

Building

[

01 

### Jacobs Counsel

A modern law firm for athletes, creators, founders, and the companies they build.



](https://jacobscounsellaw.com)[

02 

### Jacobs Legacy Counsel

Estate planning, trusts, and legacy protection for families and professionals.



](https://jacobslegacycounsel.com)[

03 

### DrewJacobs.ai

My personal hub for ideas, projects, writing, and the thinking behind the brands.



](/)[

04 

### Operating Systems

Intake, scoping, drafting, and client experience systems that run quietly behind both firms.



](/principles)

Exploring

AI-assisted legal operations

Better legal intake and client education

Legal brand architecture

Gaming law and skill-based contest structures

Estate planning content and referral systems

Recent Notes

### On building two brands at once

The hardest part is not the legal work. It is keeping the two client experiences distinct without duplicating myself.

Note in progress 

### AI as intake, not advice

I am more interested in using AI to make the first conversation useful than to replace the conversation itself.

Note in progress 

### Gaming law is moving fast

Skill contests, prediction markets, and sweepstakes structures are being tested in real time. The lawyers will catch up eventually.

Note in progress 

Work With Drew

[

### Jacobs Counsel

For athletes, creators, founders, and businesses in sports, entertainment, gaming, AI, and startups.

](https://jacobscounsellaw.com)[

### Jacobs Legacy Counsel

For families, parents, professionals, and business owners in NJ, NY, and OH who need estate planning and legacy protection.

](https://jacobslegacycounsel.com)

Drew Jacobs

Attorney-Founder · Legal Operator

DrewJacobs.ai is the personal hub of attorney-founder Drew Jacobs — home of Jacobs Counsel and Jacobs Legacy Counsel. Informational only. No attorney-client relationship is formed by using this site.

Drew

-   [DrewJacobs.ai](/)
-   [Why This Exists](/why)
-   [The Brands](/brands)
-   [Thinking](/thinking)
-   [Principles](/principles)
-   [Now](/now)
-   [Contact](/#contact)

Firms

-   [Jacobs Counsel](https://jacobscounsellaw.com)
-   [Jacobs Legacy Counsel](https://jacobslegacycounsel.com)

Elsewhere

-   [LinkedIn](https://www.linkedin.com/in/drew-jacobs-dj32/)
-   [Newsletter](https://jacobscounsel.beehiiv.com/)

Disclaimer.  DrewJacobs.ai is the personal website of Drew Jacobs and is provided for general informational and personal-brand purposes only. The content on this site is not legal advice and does not create an attorney-client relationship. Legal services are offered exclusively through Jacobs Counsel and Jacobs Legacy Counsel, subject to their respective engagement terms and the jurisdictions in which Drew Jacobs is licensed to practice (NY, NJ, OH). Do not act or refrain from acting based on information here without seeking advice from a licensed attorney in your jurisdiction. Prior results do not guarantee a similar outcome.

© 2026 Drew Jacobs. All rights reserved. Built with agents, not employees.